Barats & Bereta are directors, writers, actors, and comedians who have built a solid reputation as brilliant viral filmmakers on the internet. Their work has generated many millions of views and downloads, and has been emailed en masse, worldwide

At this point, there are few people who haven’t seen the infamous ‘Mothers Day’ video, which continues to circulate long after Mothers Day has passed, simply because it is hilarious.

In addition to developing entertainment properties that will showcase their own talents, they are creating viral films for brands seeking to reach audiences found predominantly on the web. A recent project for the software firm Windward Reports is an excellent example of a viral advertisement that only mentions the product at the beginning and end of the film. It was viewed 450,000 times in its first week of release on You Tube alone, and drove massive amounts of traffic to the company’s website.

Their style is fresh and their instincts are dead-on when it comes to knowing how to make people laugh and what moves them to talk about their videos and pass them along. And that…is the essence of great filmmaking and viral advertising.

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